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Why Is Beta Testing Important?
Why is beta testing important now more than ever before? The product development lifecycle has changed dramatically over the past 10 years, and beta testing is no longer a phase that definitively ends shortly before product launch. Product launch was traditionally the end of the product development lifecycle: (1) concept (2) design (3) build (4)…
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How Netflix Does A/B Testing (And You Can, Too)
Netflix is big. Your company is—most likely—not quite as big. So, when I tell you that Netflix uses A/B testing in numerous ways to improve their service and enhance their business, you might say, “That’s nice for them, but how does that help me and my decidedly smaller business?” If you said that, I’m glad…
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Neura / Beta Testing Case Study
Neura delivers high performance technology by optimizing battery consumption. Perhaps no technology will impact our future more than Artificial Intelligence. If 2017 was the “Year of The Bot”, 2018 may be the Year the Bot finally earns the title of “Smart”. A record breaking holiday sales season saw the Echo Dot become the #1 selling…
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Xerox / Beta Testing Case Study
Xerox Transportation launches mobility pilot after beta testing in select cities across the US. It shouldn’t be a surprise that the company most responsible for creating the modern personal computer is continuing to invest in research and development projects capable of changing our world. Since 1970, through its R&D labs, Xerox has built a distinguished…
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CapperNetwork / Beta Testing Case Study
Capper Network collects valuable user experience feedback from fantasy sports players during website’s beta testing phase. These days, it pays to be a good at predicting sports. Each year, an estimated $10 billion changes hands through March Madness NCAA brackets, mostly between friends, coworkers, and family. Fantasy sports is rapidly growing too. In 2018, more…